The winners of the second Campaign Ad Net Zero Awards have been revealed at a lunchtime ceremony on November 2 at the Londoner Hotel.
Over 200 guests gathered to recognise efforts to make the advertising ecosystem more sustainable, with the winning case studies aimed at inspiring the industry to change the way they work and deliver more campaigns that support a sustainable future.
Two top prizes were awarded with Grey Colombia and Makro taking the International Grand Prix for their ‘Life Extending Stickers’ and ITV and E-Bay taking the UK prize for their Love Island collaboration promoting pre-loved fashion. The Grand Prix awards were selected by a special jury of cross-party parliamentarians: Kerry McCarthy MP, Shadow Climate Change Minister; Baroness Parminter, Chair of the Environment and Climate Change Committee; and Chris Skidmore MP who chaired the Government’s Net Zero Review.
A total of 58 entries were shortlisted by a prestigious panel of advertising and sustainability experts, with categories mirroring the Ad Net Zero five-step Action Plan, from sustainability best practice in businesses to sector-specific categories such as Retail, Food and Finance.
Commenting on the results, co-chairs of the judges Sebastian Munden, Chair of WRAP and Ad Net Zero, and Margaret Jobling, Group CMO of NatWest, said: “Our industry bears responsibility to help tackle climate change. We can all do this by promoting more sustainable products, services, and behaviours through our campaigns. We hope the work recorded here inspires others in our industry to think about how they can work more sustainably and create campaigns that are both commercially successful and sustainable.”
Gideon Spanier, UK Editor-in-Chief of Campaign, added: “The excellent and varied range of winners for the second Campaign Ad Net Zero Awards is proof that this awards scheme has a growing and important role.
“It is exciting to see how our award winners are making a positive difference, even though we know there is much more work to do to build a net zero economy.”
The awards were made possible thanks to Google for their headline sponsorship; Campaign Magazine; Ad Net Zero’s co-founders the Advertising Association, IPA and ISBA; and event partner AdGreen.
View the full list of winners and download the ‘Book of the Night’ here.
